HOB's Creative Director, Akin Konizi headed up the styling team at the London College of Fashion 2010 MA Show, at the V&A's Raphael Rooms on Thursday 28th January. The team of stylists from Wella Professionals also included Adam Kemmy, Darren Bain and Lindsay Grossman from HOB Salons.

The disheveled plait was reintroduced to the spotlight and given a contemporary edge. High Hair from Wella Professionals products are always a favorite backstage with Finishing Spray 500ml (RRP £11.79) and Leave IT Long 100ml (RRP £9.69) being used to create the look.

HJ's British Hairdresser of the Year, Akin Konizi said "I was delighted to be leading the Wella Professionals team at the London College of Fashion show. The event has launched the careers of many famous designers so being able to support the next level of British designers was an absolute privilege."

Front-row celebrities included Jo Wood, Paloma Faith, Gabriella Cilmi and ex-Sugababe Keisha Buchanan, who mingled with retail heavyweights, Geoffroy de la Bourdonnaye, the CEO of Liberty; Joan Burstein, the founder of Browns South Molton Street; Marigay McKee of Harrods; and Harold Tillman, the owner of Jaeger and Aquascutum and chairman of the British Fashion Council.