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Z One Request HOB Salons To Infuse Their Consumer Experience

Members of the HOB Salons Creative Team were requested for a second time this year by Z-one for their bi annual event which the company put on for all their customers across the Globe.

Industry icon Akin Konizi, joined by his Head of Education Claire Atkinson as well as British Colour Technician of the Year Christel Lundqvist and Education Team members Andrea Martinelli and Christy Blake jetted off to the event in Milan, Italy earlier this month.

Hosted every other year by Z-one Concept, the international event welcomes customers of the brand from all over the world to experience the latest in trends and teamed up with HOB Salons for their biggest event.

Named ‘Infusion Nights Experience’, the event took place at the Alkatraz which is one of Italy’s most renowned music venues making it one of the biggest shows that the team have done presenting to an audience of over 1,200 people.

Working with the theme of different continents, the team produced looks on 14 models to suit one of five sections representing Asia, Africa, Europe, the USA as well as incorporating a mini section based on the teams home Town of Camden in London depicting HOB’s style of street fashion.

Working with the theme of different continents, the team produced looks on 14 models to suit one of five sections representing Asia, Africa, Europe, the USA as well as incorporating a mini section based on the teams home Town of Camden in London depicting HOB’s style of street fashion.

An inspirational video was shown for each of the continents and played to the audience before the models for that style took to the stage.

Speaking on the two and a half hour event HOB Salons International Creative Director Akin Konizi says 'As an event Infusion Nights was really successful, showcasing the trends to such a huge audience was fantastic for us as a company and there was a real beautiful element to the looks we created, myself and the team had a fantastic time as we always do when working with Z-One.'

 
 

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