X Factor's Chico called upon stylists from HOB Salons to style the hair for the video for his World Cup charity single 'It's England Time'. Backed by Radio 1's Chris Moyles and GMTV as their World Cup song of choice, the song will be played by the FA in football stadiums across the country.

Every penny raised from the single will be donated to www.rainbowchildfoundation.co.uk, a charity which aims to educate, feed, shelter and nurture under privileged and sick children. Chico was joined by other celebrities including GMTV's Richard Arnold, former X Factor finalist Andy Abrahams, models Lizzie Cundy and Bianca Gascoigne, TV personality Bill Oddie and the GMTV film crew who gave a direct link to the morning television show on the day.

Held at Pinewood Studios, the hair styling team worked their magic on 20 celebrities, 25 models, 15 kids and 30 dancers. Debbie Petrou of HOB Whetstone, Luke Ormsby of HOB Northwood, Georgia Merritt & Jenny Leyton of HOB St. Albans and Fergal Doyle & Montre Alleyne of HOB Mill Hill were on hand from 7am until 7pm to ensure everyone was groomed to perfection. Look out the video which is set to be released on 24th May 2010!