Leading members of the HOB team brought AW10 hair trends to life at three on-schedule catwalk shows at London Fashion Week.

Kicking off the week on Friday 19th February was Alex Green from HOB Whetstone who was part of the Wella Professionals styling team backstage at the Maria Grachvogel show, led by session stylist Kenna.

2008 Wella Trend Vision Young Talent Award winner Alex assisted Kenna in working with the hair's natural texture and movement. Once blow-dried the hair was plaited, before taking it out to create loose volume. Key products used backstage were SP Trendset and SP Ultimation.

Next stop was the House of Holland show on Saturday 20th Feb where Sean Dawson formed part of the Sebastian Professional styling team. Showcasing the new Volupt range, the team created high forward, off-set ponytails styled into a soft voluminous wave and secured with pastel bandanas for downtown New York ghetto girl style.

2009 London Hairdresser of the Year Darren Bain and HOB Leeds salon owner Danielle Hollis assisted Adam Reed backstage at the Marios Schwab AW10 show, sponsored by BaByliss PRO on Monday 22nd February. Creating sleek, wet-look hair with a deep side parting and a textured fishtail braid, the team worked with the ADVANCED CERAMIC STYLER launched at the show.