Launching Our New ‘Couture Colour Match’ Service

Everyone’s guilty of asking your colourist for ‘the usual’! But perhaps you’re wondering whether your hair colour actually suits your skin? Or, maybe you just want a colour change but don’t know what to…? Let HOB Salons introduce you to the answer: a ‘Couture Colour Match’!

This brand new service, developed by HOB Salons’ Head of Technical, Warren Boodaghian, has just launched in all HOB Salons and is completely free of charge. It’s an in-depth, expert calculation of your most flattering hair colour, based on your personal style and your facial colouring. It takes about 15-20 minutes and will leave you with an exact idea on the true shade you need to flatter and enhance. It’s an ideal way to start your colour service (although of course, there’s no obligation to have one!)

So, how does this new consultation concept actually work? 

Step 1: A cup of tea or coffee (obviously)

Step 2: An advanced HOB colour expert will talk you through your current hair colour, what you like and dislike, and your hair colour aims. 

Step 3: Facial analysis. Our colourist will use our unique HOB colour fan to assess your complexion, eye colour and skin tone, to create the most flattering hair colour for you. The tool also helps us when it comes to a change of colour, as it helps to identify which new shades would best suit you, and we can use it to adjust any colour you may fancy into something that will still flatter and enhance. Finally, your colourist will also consider your ‘tribe' and personality as a key influence of hair colour; how we present our own personal style is heavily linked to how we look and feel.  

Step 4: Visuals. Using our HOB colour moodboards and visual tools, your colourist will clearly show you what you currently have, and some different shade options and techniques. So, it’s easy to understand, clear, and fun to choose a new shade together with their guidance. 

Step 5: Finally, your colourist will thoroughly explain the reasons behind their recommendations and hand over a ‘colour journey card’ - a written account of everything you’ve discussed along with clear pricing and aftercare recommendations.  

There you have it. Personalised, tailored, bespoke, expert colour advice.

To book in for a Couture Colour Match, just call any HOB Salon and ask to book in for the service. We look forward to seeing (a brand new) you soon!

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